East Coasters like to pride themselves on their east coast roots and their version of what it means to be "prep." When I think of the quintessential east coast preppy image, things such as the Yale quad, navy blazers, rugbys, and cricket sweaters come to mind. Always in a quest to discover new brands, I was introduced to the West coast prep brand, Johnnie-O.
West coast prep is a bit more quirky and laid back than the typical east coast vision, and the line from Johnnie-O is just that with brightly colored poplin shorts, polos, and sport shirts. The founder has brought a melange of "midwest farmer, east coast prep, and west coast 'dude'," three elements which can be seen throughout the line.
As we are officially about to enter into the summer season this Saturday, so, too, comes sun kissed skin which makes the perfect backdrop for bright summer hues. I was drawn to the bright hues of the poplin shorts which are done in a nice length which is great for the golf course or running around town. Additionally, the brand's 4-button polo comes in an array of bright colors great for the season.
I am drawn toward the laid back aesthetic to the Johnnie-O brand and am excited to see the upcoming lines as well as the brands growth here on the east coast. The brand also carries lines for both women and children. If you are in New York, be sure to check out the pop-up shop located at 501 Lexington Avenue through the month of June!
Polo, Shirts: C/O Johnnie-O