In the shuffle of transitioning from the Holiday season to starting a New Year, sometimes it is easy to de-prioritize ourselves, focusing on larger resolutions - getting a promotion, losing weight, etc.
However, 2022 is about keeping a focus on all the self-care routines we discovered during the Covid pandemic. If there was one thing that the pandemic brought to light for most of us, it was the realization that self-care is truly a must, and most of us were likely so busy moving from one thing to the next that we didn't have much of a focus on self-care.
One brand in particular that can help men elevate their routines and make self-care a priority in 2022 is Hawthorne.
Meet Hawthorne
Hawthorne was founded in 2016 by Brian Jeong and Phil Wong and has been designing modern personal care products for men. Their brand features the sleek modern aesthetic and luxurious fragrances you know and love from designer brands that cost $300+ for cologne, but at a fraction of the price thanks to their direct to consumer business model.
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I was able to try the Hawthorne Handwash and Candle. You can purchase these two popular items in either the Smoky and Earthy Home Upgrade or the Citrus Home Upgrade.
The packaging has a very sleek and modern feel, on par with today's top brands. I found the scents to be strong but not overpowering. The candle had no problem filling a large living/dining area with fragrance. The Smoky and Earthy scent reminds me of some of my favorite fragrances from popular brands like Diptyque and Tom Ford.
I also love that all Hawthorne products are Sulfate-Free. Paraben-Free. Silicone-Free. Phthalate-Free. Cruelty-Free.
Personalized and Tailored to Your Preferences
Through a short 5 minute quiz, Hawthorne's algorithms tailor all products to you based on your responses to the questions. This helps them determine attributes such as skin type, hair length, and shower frequency. You will also have the option to purchase a data informed subscription or do a one-time purchase.
Hawthorne Favorites
The bundles are a great way to explore multiple product lines within the Hawthorne brand, or get a great deal on something you love. If you are looking to dip your toes into the brand, Nordstrom carries a curated collection of items that you can purchase individually.
Shop Hawthorne at Nordstrom below as well as my favorite bundles:
This post was made possible for Hawthorne. All opinions are my own.We are supported by our readers - when you purchase a product using a link on our site, we may earn a small commission at no cost to you.
