Iconic French brand, Lacoste, is revisiting its root with its most recent capsule collection which is dubbed "Made in France." Lacoste's history goes back to 1921 when René won his first tournament followed by a win at the French Open in 1924. The famous croc logo which we all recognize as synonymous with Lacoste came about in 1926, embroidered on the blazer of René Lacoste.
The rest, as they say, is history, filled with classic styles and silhouettes. Lacoste has been one of my go-to brands for years as the brand's simplicity aligns with my style. The Made in France Collection, as the name indicates, features products that are made in France and incorporate stylistic elements that are an homage to Lacoste's heritage. This includes striped sweaters, contract collar polos, and twill chinos.
Below are some of my favorite pieces from the newest capsule collection. Hover over the image to shop the pieces.
Have you been a long time Lacoste fan?Images: Lacoste
i like la coste my favourite brand name
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