Thursday, May 8, 2014

Jaguar Partners with Thomas Pink

There are a lot of things to love that are British- scones, tea, Harrods, Barbour. In this instance, it as a partnership between two iconic British luxury marks, Jaguar and Thomas Pink. The partnership is centered activities that will engage the consumer with the brands while highlight the attributes of these companies, namely contemporary design, luxury materials, and refined craftsmanship.

 “Thomas Pink is a natural fit to partner with the Jaguar brand in North America. With meticulous attention to detail and progressive luxury products, the two iconic British brands boast a shared tradition of excellence which can be seen in both Jaguar’s transformed model lineup and in Thomas Pink’s crafted fashions,” said Jeff Curry, Brand Vice President, Jaguar North America.

The partnership is launched during BritWeek, a series of events celebrating the fusion of creativity between the UK and California. The brands joined forces at the the finale party hosted by Jaguar May 2 at the London Hotel in Hollywood. Additionally, May 9-10 Jaguar will be hosting a special version of its driving academy while Thomas Pink hosts a pop-up style academy and tailoring workshop at the welcome reception.

I think this collaboration works perfectly with the aesthetics of both brands. I envision myself wearing a tailored, brightly striped Thomas Pink sport shirt while cruising around in a Jaguar. Gilt is currently having a boutique featuring Thomas Pink shirting starting at $79- the perfect way to get into the spirit of this collaboration!

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