French label Maison Kitsuné opened their trendy café earlier this year, and now has their second Paris address on the renowned Rue Madame on the Rive Gauche. The new boutique is airy and light with a gentle ambiance generated by the use of beige and powder pink tones on both the walls and the floors.
The concept of the space is half living room and half boutique. These home-inspired elements make the boutique and welcoming space with a friendly atmosphere. As do all Maison Kitsuné spaces, the new boutique unites the worlds of music and fashion.
With the opening of the new store came the debut of the Madame Capsule Collection which was specifically designed for the label's second boutique in Paris. The Capsule collection was created by Gildas Loaec and Masaya Kuroki, co-founders and creative directors. The collection includes an assortment of t-shirts, sweatshirts, and tote bags. The collection uses tones of powder pink and mid-grey which echo the pastel tones of the boutique. The collection is available exclusively at the 38 Rue Madame Store.
Images: Maison Kitsuné