With the change of seasons comes the change of ad campaigns for designers, one of the fun things to watch within the fashion industry. I always love to see what direction brands steer their new collections. For spring 2014, Tommy Hilfiger is launching its new campaign called "wést coãstiüs"
This new campaign is all about the Hilfigers traveling to Malibu to depict their version of a spring break in the sun. I think the ad is unique as it instills a sense of prep on the coast of California which brings a newness versus the traditional "East Coast Prep". The focus sems to be on chambray shirts, sea glass coloring, and wave-washed shorts.
I am excited the see the new collection with this updated "west coast twist". The campaign will include multimedia videos as well and launch worldwide in January 2014. Ads will run in publications such as Vogue, Glamour, GQ, and, Esquire.
I am loving the spring 2014 campaign- what are your thoughts?
Photos: Courtesy of Tommy Hilfiger