A Nielson's statistic states that 66% of consumers worldwide would prefer to shop with a brand that gives back to society. I agree with the majority- why not shop with a brand you love that gives back a portion of your purchase to a charity? It is almost effortless on the shopper's behalf.
Some of my favorite brands and as well as brands that have become quite popular are all part of this "social shopping" trend. From lipstick to shoes, you can truly find an array of fashion that gives back. Some of my favorite brands that can easily be incorporated into a preppy style include TOMS, Warby Parker, and FIGS ties.
TOMS: Im sure many of us are familiar with this casual, comfy shoe by now and their one-for-one rule: With every pair of TOMS purchased, the company donates a pair of shoes to someone in need. They currently participate in over 50 countries around the world. TOMS
Warby Parker: This brand has become incredibly popular in the last few months. When I look around the streets of New York, I feel almost everyone is sporting a pair of Warby Parker glasses. The frames have a retro inspiration and are very affordable, starting at only $95. The company has partnered with Vision Spring, ensuring that with every purchase, a pair of glasses also goes to someone in need. Warby Parker
FIGS Ties: FIGS crafts ties out of an array of fabrics- wools, silks, cashmeres, cottons, and linens, The company has a "thread-for-thread" program. For every tie purchase, a school uniform is donated to a child in need in Africa. FIGS
Photos: Paramount PR